What APRF is
APRF - Aggregate Performance Reporting - is an IETF draft that lets mailbox providers send senders a regular, aggregated report on how their mail performed: what share reached the inbox versus spam, and how recipients engaged with it. It is keyed to your DKIM signing domain and selector, the same way DMARC reporting is keyed to your domain, and it arrives as machine-readable JSON. This tool collects those reports for you and turns them into a plain-English weekly digest.
It is deliberately privacy-preserving: reports are aggregate-only, never per-recipient, and the draft recommends providers bucket the numbers (round them into bands) so no individual mailbox can be inferred. We store and present the figures exactly as the provider reports them - and never compute exact per-message rates from them.
New to it? Read our plain-English explainer: APRF: the draft standard that shows senders where their mail lands →
How it works, in brief
- You publish one TXT record at
<selector>._aprf._domainkey.<your-domain>that points reporting at the address we generate above. - Participating mailbox providers read it and email an aggregate performance report for mail signed with that domain and selector.
- We collect those reports, and each week we send you a digest: inbox versus spam placement, and positive / neutral / negative engagement, with a plain-English read on what it means.
Already publish an APRF record? Do not add a second one at the same name - we will show you your existing record with our reporting address merged into its rua= list, so you end up with exactly one valid record.